‘We want plastic to become taboo’: the rise of reusable water bottles | Ethical and green living

WWith record hot weather and the potential for widespread drought underscoring the climate crisis, this summer has also been marked by a concomitant interest in refillable water bottles. Size matters: the bigger and more inspiring the bottle, the better.

In 2021, the The global market for reusable water bottles was valued at $8.64 billion.. This is expected to increase by 4.3% in 2022.

There are a number of factors at play, including a return to work coupled with heightened concerns about plastic pollution and its potential to leach into water and food. Research shows that 75% of adults in the UK are concerned about the impact of the climate crisis.

Among the success stories of 2022 is hydroflask, a favorite among Gen Z, whose 1.8-liter stainless steel bottles have contributed to a 19% increase in sales since last year. Best seller “gorpcore” brand The ones, whose 909ml bottles are made from BPA-free plastic, is widely considered the bag of life among reusable bottles. Although the company was unable to disclose sales figures, Elissa McGee, Nalgene’s general manager, says they have seen “persistent demand since the pandemic as daily routines and travel return to more conventional patterns.”

the hydrojug, another unbreakable BPA-free pitcher that comes with a neoprene sleeve, makes people carry 2 liters of water and became famous after its appearance on Big Timber, a Netflix reality series about a Canadian lumber mill. By comparison, the tiny 1.1 liter stainless steel Adventure Quencher Travel TumblerMade by the venerable American brand Stanley, which specializes in camping gear, it is commonly sold in the US (reportedly has a waiting list of 135,000 people).

But despite a renewed interest in alternative materials like stainless steel, global plastic use is expected to increase by nearly 4% by 2030. This also encompasses the current craze for oversized “time stamped” water bottles.

Manufactured by companies such as QuiFit, Hydromate and Elvira, and first worn by Khloe Kardashian Y Chrissy Teigenthese jugs hold 2 liters of water and feature mindful affirmations scrawled on the side to encourage you to drink. Like the rise of drinking apps, which monitor your intake and punish you when you fall short, and reusable but expensive £180 “smart bottles” to keep your tea warm (like used by Rishi Sunak), these rainbow-colored bottles have turned hydration into a competitive sport.

city ​​to the seaA Bristol-based non-profit organization that campaigns to prevent marine plastic pollution at the source, oversaw the placement of 35,000 refillable water stations at stations, airports and beaches this year, an increase of 10,000 from 2019.

Founder Natalie Fee thinks the rise of refillable bottles has as much to do with the recession as it does with the weather. “Despite an obvious drop during the pandemic [we have since seen] a large increase in awareness of the heat wave, from a health and hydration perspective, [but also] of a cost of living.” Fee says that the large bottles “are a little weird, but I can see why.”

In recent years, the state water bottle—stainless steel, BPA-free plastic or made from partially recycled materials, and in shades of caramel color—has become the go-to symbol of green credentials among young people. Eager to capitalize on the green pound, high-end brands followed suit: Prada’s 75-pound milk urn” remains one of the most popular reusable water tanks on the market. Simply put, “the message is that if you’re carrying a reusable bottle, you care,” says Nina Schrank, Greenpeace’s plastics campaign manager. “It helps if they look good, aesthetically. People will be more inclined to take them with them.”

While a shift from single-use to reusable plastic bottles is still underway, Schrank is alarmed that plastic remains the dominant material. The health effects of BPA-free plastic, which is widely used in refillable water bottles, still open for discussion on bodily health and the environment.

“Reusable stainless steel bottles are the best material and although they are becoming more prevalent they are not displacing plastic yet,” he adds, agreeing that cost is also a factor – plastic will always be more expensive. cheaper than Prada. “What we want is for plastic bottles to become a taboo, like smoking.”

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